WHITEPAPER
The Credit Card Pull: How to Attract the Next Generation of Customers
Young adults are the future of your financial institution. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Strengthen and expand your credit card program
Elan's turnkey credit card program delivers a solution that removes costs, reduces risks, and improves the member experience. We know it's about more than a card — it’s about developing loyalty and value for your customers.
The benefits of partnering with Elan
We work with each financial institution to develop a strategy that maximizes growth. Elan funds all aspects of the card program and covers compliance to reduce administrative burdens.
As an Elan partner, we'll work in tandem to:
- Minimize risk and reduce expenses
- Develop growth solutions
- Provide the latest technology
- Build enterprise benefits
- Offer an exceptional cardmember experience
- Streamline marketing and employee training
Becoming an Elan partner allows your team to focus on what they do best — building cardmember relationships.
Get in touch
If you are interested in learning how Elan can help your financial institution grow, we'd love to hear from you.
"Our number one goal is to deepen our relationships [with customers]. Elan helps us do that. Our partnership with Elan is really an extension of our team."
— Heather Lashway, Berkshire Bank
Impact is what inspires us
At Elan, we understand that supporting our partners goes beyond credit card servicing. In 2022, Elan donated $720,000 on behalf of our credit union partners to nonprofits in their local communities through our charitable giving program.
1,300 partnerships and counting
Elan has been a leader in the credit card industry for over 50 years because of our commitment to our partners, dedication to innovation, and comprehensive product suite. Our approach drives high consumer engagement through products, benefits, and cardmember support. Learn why financial institutions continue to choose Elan.
Card options to meet the needs of every member
Elan's robust consumer and business product suites are designed for members across the entire credit score spectrum with high value rewards, extended introductory rates, competitive APRs, and digital servicing tools.
Industry research and community commitment
Building credit card and financial industry knowledge is important to us. We are dedicated to research development, thought leadership, and resources that promote shared learning.
Elan takes an active role in giving back to the communities we serve through volunteering, sponsorships, and donations. You can also find us at industry events throughout the year.
Explore more in our resource library and news and community library.
PRESS RELEASE
Elan Donates $75,000 to Celebrate Credit Union Day
Five, $15,000 gifts, were made on behalf of five credit union partners to celebrate the role and impact of credit unions in their communities.
ARTICLE
Podcast: Market Trends, Credit Cards, and Merchant Solutions
Matt Good recently appeared on the CUInsight Network podcast to discuss what’s happening in the payments industry, challenges financial institutions are facing, and solutions to consider.