Key takeaways:

  • More than 78 million cardholders switched their primary credit card in the last two years.
  • Speed matters — more than 70% of switchers made their decision within a month.
  • Gen Z cardholders are 9X more likely to switch than baby boomers and seniors.

Download the report.

Learn how financial institutions can reduce cardholder churn, strengthen loyalty, and maintain top-of-wallet status through smarter retention strategies and digital engagement.

Success

This report explores what’s driving cardholders to switch credit cards, what offers are pulling them in, where credit card issuers are falling short, and what cardholders value most for their loyalty. 

Leaders at banks and credit unions responsible for credit card program management looking for strategies to maintain top-of-wallet status and how to reduce credit card portfolio attrition.

Learn how to better identify switching behavior early, improve top-of-wallet status and issuer retention strategies that protect revenue, strengthen customer relationships, and drive portfolio growth.

Visit our full resource library for more reports, whitepapers, and on-demand webinars to support your financial institution’s payments strategy.

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