Key takeaways:

  • Gen Z spending power is projected to reach $12 trillion by 2030
  • 75 million cardholders switched primary credit cards within the last two years
  • Millennials use credit cards more frequently than any other generation
  • Gen Z cardholders are 9x more likely to switch than boomers
  • 87% of Gen Z say mobile app quality influences which card they use most

Download the whitepaper.

Learn how digital experiences, rewards, and payment flexibility influence credit card choice and what financial institutions can do to stay top of wallet with Gen Z and millennial cardholders. 

Success

Consumer payment preferences and trends of Gen Z, millennials, and Gen Alpha and strategies on how credit cards can serve as a powerful relationship anchor for banks and credit unions.

Leaders at banks and credit unions responsible for credit card program management looking for strategies to attract, engage and retain younger generations. 

You will gain a deeper understanding of the future of credit card loyalty and strategies to win Gen Z and millennials. 

Visit our full resource library for more reports, whitepapers, and on-demand webinars to support your financial institution’s payments strategy.

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