More than 40% of consumers cite rewards programs as the top reason for seeking a new credit card. Learn about preferred rewards, challenges to profitability, and ways to ensure your rewards program is meeting consumer demand.

Financial institutions face rising costs, digital demands, and regulatory shifts, prompting strategic reviews of credit card programs. These three questions will help leaders answer this question: Does the value of in-house issuing outweigh the risk?

Nearly 70% of respondents hold a general-use credit card and key age cohorts like Gen Z and millennials, favor general-use cards. This indicates how critical it is to offer credit cards to match cardmembers across all generations and the credit score spectrum.