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DESERT SCHOOLS FCU & ELAN CELEBRATE $100 MILLION MILESTONE

PHOENIX, Ariz. & MINNEAPOLIS, Minn. --- May 2009 --- Desert Schools Federal Credit Union, in partnership with Elan Financial Services, surpassed $100 million in portfolio balances.

“In the nearly three years since our partnership began, we experienced record growth and results that have exceeded our expectations,” said Jeff Meshey, executive vice president for the $3.2 billion CU.

"This is an example where Elan works with our partners to identify where we can work together to leverage unique marketing opportunities," said Deanna Corona, Elan senior vice president. "It is the willingness of our partners to work collaboratively with Elan and try new promotions and sales ideas that make the programs successful."

Carlos Pacheco, senior vice president for Desert Schools advises other credit unions looking for third party issuers to seek out partners that offer a wide array of products and a similar commitment to member quality service. “Through our partnership with Elan, everyone gets involved; from senior management to call center reps to the front lines, everyone is aware of the member benefits and solutions available with our credit card program.”

Together, Desert Schools and Elan developed and executed a comprehensive credit card launch program, such as:

  • Elan’s unique “Prescreen of One” online tool that pre-qualifies new members for a credit card at the time they open a new account.
  • Successful “Win Back” direct mail campaigns helping convince card members who use the older issued card to switch to the new Desert Schools/Elan credit card.
  • Other marketing activities including creative branch tactics, strong involvement in quarterly promotions and ongoing direct mail campaigns.

The results of our partnership have been outstanding and the credit card program continues to be a bright spot for us during these challenging times.” said Pacheco.

About Desert Schools Federal Credit Union
Desert Schools is Arizona’s largest credit union with $3.2 billion in assets, 360,000 members and 64 locations. As a not-for-profit cooperative, Desert Schools has been serving members since 1939 with stellar service, innovative products, community outreach and education. Learn more at www.desertschools.org

About Elan Financial Services
Elan Financial Services is one of the nation’s leading providers of complete outsourced solutions with a focus on payments and card processing. Services include end-to-end credit card, debit, merchant and ATM programs, regional and surcharge-free networks, technology leasing, lending programs and correspondent services. Elan provides card management, fraud monitoring, reporting and marketing tools to more than 3,000 financial institutions with round-the-clock client support and a unique Service Guarantee. Elan provides complete technology solutions with a unique industry perspective. For more information, call 1-800-343-7064 or visit www.elanfinancialservices.com.

Media Contact:

Teri Charest
Media Relations
Teri.charest@elanfs.com