News & Events
ELAN FINANCIAL SERVICES INTRODUCES ENHANCED CREDIT CARD PRODUCTS
MINNEAPOLIS (Oct. 23, 2008) - Elan Financial Services announced enhancements to its credit card lineup that will provide a more competitive rewards offer and a simplified branch sales process for its credit card agent partners.
Effective October 1, Elan is offering their partners the ability to market a Visa Signature Rewards card with unlimited 1% cash back, a merchandise or travel rewards option and 2,500 bonus points (a $25 value) for the first use of the card. The Visa Signature Card has no annual fee.
“We are constantly looking for ways to improve the products we offer our credit union partners,” said Deanna Corona, senior vice president and general manager of Elan Financial Services. “These changes will benefit Elan clients as well as their members by offering a comprehensive rewards-driven product and a simplified application process making it easier for financial institution employees to become familiar with the products.”
“With these enhancements, the Signature product will offer one of the richest rewards programs in the marketplace, “said Jeff Chernivec, senior vice president of business development for Elan.
According to Corona, Elan will continue to offer non-rewards products for the consumer and business sector, but the majority of members are choosing the rewards-based cards. “Eighty-three percent of the new cards being issued are rewards cards. It’s very clear that members expect a strong rewards proposition. We are constantly accessing feedback from our partners and their members and developing products and services to meet their needs.”
In addition to the Signature and Select card, Elan offers specialty products including College Rewards, Co-Signer Young Adult, Secured, a Business Company Card and Business Company Rewards Card.
With more than 1,700 financial institution partners, Elan Financial Services is one of the nation’s leading providers of complete outsourced solutions with a focus on payments and card processing. Services include end-to-end credit card, debit, merchant and ATM programs, regional and surcharge-free networks, technology leasing, lending programs and correspondent services. Elan provides card management, fraud monitoring, reporting and marketing tools to more than 3,000 financial institutions with round-the-clock client support and a unique Service Guarantee. Elan provides complete technology solutions with a unique industry perspective. For more information, call 1-800-343-7064 or visit www.elanfinancialservices.com.