Grow Your Portfolio
Elan works with clients to deploy best practices to grow penetration into the customer base and then uses advanced lifecycle marketing tools to ensure cardmember loyalty.
Direct Mail Acquisition Marketing:
Elan leverages its state of the art database to integrate customer and credit information and make the right offer to your customers. Targeting models predict response rate, risk, and the likelihood that a potential cardmember prefers rewards or non-rewards credit card products. Elan direct mail programs are an easy way to increase your new accounts with FREE personalized mailings that generate consistently above-average response rates.
Branch Promotions:
Elan provides turnkey branch promotions that include exciting sweepstakes, additional prizes and gift card incentives for top cross-sales performance. Elan provides easy enrollment into these quarterly promotions along with new account tracking for your financial institution.
Specially-Priced Employee Cards:
What better way to sell a card than to have one in your wallet? Financial institution employees can apply for a special card available only to them—with no annual fee, preferred rates and great rewards.
Existing Cardmember Marketing:
Engaged cardmembers are more loyal and generate more revenue to you. Elan actively employs a data driven, lifecycle approach to manage existing account performance. Accounts are segmented by lifecycle and cardmember behavior to ensure that your customers are getting the right offer for them at the right time.
Ongoing Marketing Planning and Support:
Elan provides ongoing marketing planning as well as regular reviews of portfolio performance and account growth. We work collaboratively with clients to identify opportunities for customer penetration and account profitability.